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Sleep Number Celebrates Better Sleep Month; Challenges 10 Million People To Improve Their Sleep
What: In celebration of Better Sleep Month, Sleep Number® announces the Sleep30® Challenge by Sleep Number, a program designed to help 10 million people improve their sleep by the end of 2019.
The Sleep30® Challenge by Sleep Number is a free, 30-day online wellness plan that invites individuals to improve their sleep habits and put sleep first. It has an easy-to-follow blueprint that slowly introduces good sleep habits and helps people eliminate habits that may be keeping them from getting the sleep they need. Participants will learn how to set a sleep schedule, develop a relaxing bedtime routine, and understand the impact that food, exercise and daily stress on sleep. Since launching the Sleep30® Challenge to Sleep Number customers in 2018, 82% of participants experienced better quality sleep and 74% of participants improved or changed a poor sleep habit.*
Everyone is invited to participate in the Sleep30® Challenge by Sleep Number, no matter what kind of bed they have. It can be done alone or with a sleep partner.
When: Starting May 1 and throughout 2019.The challenge takes 30 days to complete.
- Sleep is at the core of wellbeing – physical, mental, and emotional.
- People are placing an increasing value on sleep, yet good sleep is not a given: One-third of American's do not get the quality sleep they need.
- According to the Centers for Disease Control (CDC), 1 out of 3 adults aren't getting adequate rest.
- Over 40% of consumers are concerned that their health will worsen due to poor quality sleep (Source: Parks Associates).
- May is Better Sleep Month, yet according to Sleep Number's proprietary SleepIQ® technology data, May 2018 was the month that people got the least amount of sleep last year.**
- Sleep Number has the expertise to help:
- The Sleep Number 360® smart bed is the only bed available that uses sleep and biometric data to effortlessly respond to the sleeper during the night for consistent comfort, delivering quality sleep.
- Sleep Number conducts the world's largest sleep study every night, gathering nightly data from the company's proprietary SleepIQ® technology.
- This challenge will help amplify the conversation around sleep and well-being, proving that quality sleep is available for everyone.
How: Join the challenge today by signing up at mysleep30.com/challenge
- Share your progress on social media using hashtags #Sleep30 and #SmarterSleep
- Follow along with others who will be starting the Challenge throughout the month of May, including:
- Sleep Number President & CEO Shelly Ibach (Instagram: @shellyibach)
- Award-winning journalist Katie Couric (Instagram: @katiecouric)
- Bachelor couple Sean & Catherine Lowe (Instagram: @catherinegiudici and @seanloweksu)
- Olympic gold medalist Gwen Jorgensen (Instagram: @gwenjorgensen)
- Kate Arends of Wit and Delight (Instagram: @witanddelight_)
- Professional athlete and world-record holder Colin O'Brady (Instagram: @colinobrady)
About Sleep Number:
The leader in sleep innovation, Sleep Number delivers proven, quality sleep through effortless, adjustable comfort and biometric sleep tracking. Sleep Number's revolutionary 360® smart bed and proprietary SleepIQ® technology platform are proving the connection between sleep and well-being. With one of the most comprehensive databases of biometric consumer sleep data, and as the winner of J.D. Power's 2018 Mattress Satisfaction Report, Sleep Number is improving lives by individualizing sleep experiences. And with a commitment to improving the lives of over 1 million youth by 2025, Sleep Number is redefining the future of health and wellness – for everyone. To experience better quality sleep, visit our sleepnumber.com or one of our over 585 Sleep Number® stores located in all 50 states.
For additional information, visit our newsroom and investor relations site.
* Based on Sleep30® Challenge by Sleep Number participants, November 2018-March 2019
** Based on SleepIQ® data from 1/1/18 to 12/31/18, sleepers averaged 7 hours 38 minutes per night,14 minutes less than the best month, January 2018