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National Survey Shows 75 Percent of Americans Don’t Get Enough Sleep; 58 Percent Wish They Knew More about Improving Sleep Quality, Yet Only 16 Percent Track Sleep

Sleep Number Invites People to #CommitToSleep during Better Sleep Month

MINNEAPOLIS--(BUSINESS WIRE)--May 1, 2015-- Up late? Early riser? Regardless, if you're like most Americans, your sleep is taking a big hit. May is Better Sleep Month – an ideal time to rethink your bed and to develop better sleep habits. For example, quality sleep starts with having a comfortable mattress that adjusts to your sleep needs and offers pressure-relieving support, as well as carving out eight hours of restorative shuteye.

According to a new Sleep Number study conducted by an independent research firm, Americans sleep an average of 6.7 hours per night (experts recommend eight). But, only 5.68 hours of that are considered restful. If that's not enough to make you want to take a nap, 41 percent report they get four hours or less of restful sleep per night.

New York may be home to the "city that never sleeps," but there are 11 states getting less sleep than the Empire State, including Georgia and Hawaii, the most sleep-deprived states in the country. Visit www.Sleepnumber.com/CommitToSleep for national and state-by-state statistics.

States getting the least amount of sleep are:

  • Georgia (6.09 hours)
  • Hawaii (6.28 hours)
  • Nevada (6.31 hours)
  • Oklahoma (6.36 hours)
  • Arizona (6.39 hours)

States that get the most sleep, but still don't hit the recommended eight hours, are:

  • Idaho (7.12 hours)
  • New Hampshire (7.06 hours)
  • Vermont (7.06 hours)
  • Montana (6.95 hours)
  • Oregon (6.94 hours)

"You spend one third of your life in your bed, and the more you individualize your bed and bedding the better you will sleep," says Pete Bils, Sleep Number's Vice President of Sleep Innovation and Clinical Research and Chairman of the Better Sleep Council. "Our research shows a mattress that adjusts on each side to your ideal comfort and support will give you deeper, more restorative sleep. In addition, a pillow that fits you properly and is designed to support your head, neck and shoulders will minimize tossing and turning. And, as more people become interested in the quantified-self movement, knowing how your mattress and other lifestyle choices impact the quality of your sleep is becoming increasingly valuable."

Americans Want to Improve Sleep Quality, but Don't Track Their Sleep
According to the study, more than half of people (58 percent) wish they knew more about improving their sleep quality, with Hawaii at the top of that list (78 percent). Yet, few actually track their sleep like they do other parts of their lives. Forty-three percent of Americans have tried tracking exercise and 41 percent have tried tracking diet, yet only 16 percent have tracked their sleep.

Sleep Number is dedicated to helping people improve their sleep, and offers the only bed with SleepIQ® technology that lets couples track and optimize their sleep. With SleepIQ, you're empowered to make changes for your best sleep. Whether it's changing the level of comfort and support of your bed – your Sleep Number® setting – or making adjustments to things like your diet and exercise, SleepIQ tells you what's working. To learn more about how SleepIQ technology can give you the knowledge to adjust for your best sleep, visit www.Sleepnumber.com/SleepIQ.

#CommitToSleep for Better Sleep Month
Sleep Number understands the daily challenges and barriers to getting proper sleep, and knows it can take 30 days to start a new habit. In honor of Better Sleep Month, it is offering several tools to help people adopt healthier sleep routines, and invites America to join it in its commitment to know better sleep. Fans are encouraged to share their commitment to improving one sleep habit for a chance to win the ultimate sleep experience from Sleep Number (valued at $15,000).

To be eligible, commitments must be shared on Twitter during May using #CommitToSleepSweeps. Fans also can enter at www.Sleepnumber.com/CommitToSleep.

Editor's Note:

About Select Comfort Corporation
SLEEP NUMBER, a sleep innovation leader, delivers unparalleled sleep experiences by offering high-quality, innovative sleep products and services. The company is the exclusive designer, manufacturer, marketer, retailer and servicer of a complete line of Sleep Number® beds including our newest addition, the SleepIQ Kids™ bed. Only the Sleep Number bed offers SleepIQ® technology – proprietary sensor technology that works directly with the bed's DualAir™ system to track and monitor each individual's sleep. SleepIQ technology communicates how you slept and what adjustments you can make to optimize your sleep and improve your daily life. Sleep Number also offers a full line of exclusive sleep products including FlexFit™ adjustable bases and Sleep Number® pillows, sheets and other bedding products. Consumers also benefit from a unique, value-added retail experience at one of the more than 460 Sleep Number® stores across the country, online at SleepNumber.com, or via phone at (800) Sleep Number or (800) 753-3768.

About the National Sleep Number Sleep Survey
Sleep Number's national sleep study surveyed 1,057 members of GfK's Knowledge Panel consumer online database and data was weighted to the U.S. population ages 18 to 68. A total of 5,134 surveys were completed for the state sleep study survey, approximately 100 in each state and Washington, D.C. The margin of sampling error is +/- 3 percent.

Source: Select Comfort Corporation

Sleep Number
Sarah Reckard, 763-551-6076
sarah.reckard@selectcomfort.com
or
FleishmanHillard
Kirsten Long, 612-573-3117
kirsten.long@fleishmanhillard.com


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