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|Select Comfort Changes Name to Sleep Number|
Also changes ticker symbol to SNBR on
“The alignment of our corporate name with our renowned consumer brand is
an important progression in our company’s continued evolution as the
sleep innovation leader,” said
Through its proprietary sleep innovations, life-long customer relationships and extraordinary retail experience, Sleep Number is changing the way people think about sleep.
Powered by the latest in biometric sleep tracking, the Sleep Number 360™ smart bed, the company’s most advanced innovation to date, intuitively senses and automatically adjusts comfort to keep partners on both sides of the bed sleeping soundly all night. SleepIQ® technology – the operating platform of the bed – integrates hardware, software and design to deliver effortless adjustability, sleep tracking and connectivity. Gathering hundreds of data points per second, SleepIQ senses each sleeper’s heart rate, breathing rate and movement, and integrates the smart mattress and the FlexFit™ adjustable base to automatically adjust for restful sleep all night long. SleepIQ technology also delivers a personal SleepIQ® score and individualized insights to customers each morning, helping them understand the changes they can make to their comfort, lifestyle and environment to improve their sleep and therefore their overall well-being.
About Sleep Number